Girl Gaming on the Rise
More and more girls are getting into gaming.
Good thing or not? Good, because if your girlfriend plays with you, you’ll be allowed to play more without any nagging or whining. Bad, because then you won’t have any “shut down and do boy stuff” time alone any more.
Tough call……
According to research, two-thirds of all guys aged 18 to 34 have access to a video-game console in their home and three out of four boys aged 2 to 11 played on a video-game console for at least a minute during fourth quarter.
But so did half of all teenage girls, according to the latest figures from Nielsen's "State of the Console" report.
Multimedia use
"Seeing the amount of reach gaming has in teenage girls and women 18-34 is pretty impressive," said Nick Covey, marketing analytics and development manager at Nielsen Gameplay Metrics, and author of the report. "Part of that might represent the increasingly multimedia use [of the gaming console]." As a sign the gaming console is beginning to be seen as more of an entertainment hub, the report said more than half of console owners consider their DVD-equipped gaming system to be a DVD player.
The increase in women gamers may also be coming from the growth of Nintendo's Wii console, which wasn't addressed specifically in the survey but will be in a coming one. Added Jeff Herrmann, who heads Nielsen's new video-game-measurement service, "we've seen quite a number of Wiis enter the market, it's consistent with what you hear in the press." For now, Nielsen is just measuring general gaming-console use. Later this year it will begin reporting use by game title and platform.
Aging audience
The gaming audience appears to be growing older as well. The median age of a console gamer was 17 for that quarter, compared to 16 for the year-ago period and 15 in third quarter of 2004.
Read more
Good thing or not? Good, because if your girlfriend plays with you, you’ll be allowed to play more without any nagging or whining. Bad, because then you won’t have any “shut down and do boy stuff” time alone any more.
Tough call……
According to research, two-thirds of all guys aged 18 to 34 have access to a video-game console in their home and three out of four boys aged 2 to 11 played on a video-game console for at least a minute during fourth quarter.
But so did half of all teenage girls, according to the latest figures from Nielsen's "State of the Console" report.
Multimedia use
"Seeing the amount of reach gaming has in teenage girls and women 18-34 is pretty impressive," said Nick Covey, marketing analytics and development manager at Nielsen Gameplay Metrics, and author of the report. "Part of that might represent the increasingly multimedia use [of the gaming console]." As a sign the gaming console is beginning to be seen as more of an entertainment hub, the report said more than half of console owners consider their DVD-equipped gaming system to be a DVD player.
The increase in women gamers may also be coming from the growth of Nintendo's Wii console, which wasn't addressed specifically in the survey but will be in a coming one. Added Jeff Herrmann, who heads Nielsen's new video-game-measurement service, "we've seen quite a number of Wiis enter the market, it's consistent with what you hear in the press." For now, Nielsen is just measuring general gaming-console use. Later this year it will begin reporting use by game title and platform.
Aging audience
The gaming audience appears to be growing older as well. The median age of a console gamer was 17 for that quarter, compared to 16 for the year-ago period and 15 in third quarter of 2004.
Read more
posted by Ace In The Hole at 6:09 AM
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